Sync or Swim
Help Us Empower the Next Generation of
Music Entrepreneurs!
Sync or Swim is an educational initiative created by The London Elixir Company, drawing on real-world experience in music production, sync licensing, and creator entrepreneurship. Through workshops, speaking engagements, educational content, community partnerships, and the Sync or Swim Empowerment Foundation, we provide creators with practical tools, industry knowledge, and opportunities for growth.
OUR MISSION
Our mission is to inspire, empower and elevate music creators by curating and delivering premium, informative experiences with a focus on reaching diverse communities, students, and academic institutions.
WE BELIEVE
Advocacy for the importance of music education and its positive impact on overall student development is crucial to promoting its inclusion and recognition within the educational system.
The Sync or Swim Experience
The Sync or Swim Experience sheds light on the pathways independent music creators can take to build successful careers in the industry. It specifically focuses on how they can monetize their music through sync licensing while providing inspiration and valuable insights into the world of music for TV, film, and ads. With a commitment to excellence, integrity, purpose, and passion, we strive to inspire, empower, and elevate! This is done through:
01
FILM SCREENINGS OF THE
SYNC OR SWIM
SHORT FILM & FEATURE FILM
02
PANEL DISCUSSIONS
WITH MUSIC AND SYNC INDUSTRY PROFESSIONALS
03
PERFORMANCES & WORKSHOPS LED BY ARTISTS WORKING IN THE SYNC INDUSTRY AND MORE!
Inspire. Empower. Elevate.
WHAT ATTENDEES SAY
@iamlyricrachae
I'd recommend London's Sync or Swim workshop to ANY artist/musician looking for other ways to make income in the music industry. She completely demystified the process of landing your first placement and I left feeling inspired and excited to get started in the sync world.
@iamleagrace
The Sync or Swim workshop was soo informative! Not only did London share a plethora of ways to get into the sync world, but also showed how to NOT get a placement and even how to squander the opportunity to get placed at all. Very grateful to have been in the room!
@labelsincmusic
It was amazing to learn about sync licensing in such a clear and straightforward way. London provides a clear path to success in a simple way. I am looking forward to using the tools provided to my advantage on my own sync journey,
Sync or Swim
(Short Film)
This short (25 minute) documentary follows rising music producer London Elixir on her journey into the world of sync licensing while sneaking behind the scenes of studio sessions for her Sync or Swim album.
Witness her dedication propel her from a starting point with no placements to establishing collaborations with esteemed entities such as HBO, Prime, ESPN, GotMilk, and others.
Sync or Swim:
Diving Deeper
(Feature Film)
"SYNC OR SWIM: Diving Deeper" chronicles the remarkable journey of London Elixir, offering an insider’s perspective on the complex world of music and sync licensing. This 70 minute-long film captures London’s evolution from having no placements to reaching over 10 billion views on TikTok and collaborating with major brands like Got Milk, Hulu, Disney+, ESPN, MTV, and CBS.
This feature-length documentary not only educates viewers on the lucrative opportunities within sync licensing but also serves as a powerful source of inspiration for aspiring musicians looking to transform their passion into a thriving career.
Who We Are
The Sync or Swim team is a dynamic group of four passionate creatives (London Elixir, Mogul Mal, Mattie B and Ogechi) who have come together to create a compelling documentary film and workshop about sync licensing, focusing on the inspiring journey of London Elixir. With diverse backgrounds in film production, music, and storytelling, each member brings a unique perspective and expertise to the project. Their shared vision is to highlight the intricacies of the music industry and the pivotal role sync licensing plays in an artist's career, while celebrating London Elixir's achievements and challenges. Through their collaborative effort, Sync or Swim aims to educate and inspire aspiring musicians.
London Elixir
Producer
Mogul Mal
Executive Producer
Mattie B
The Fly On The Wall
Cinematographer
Ogechi
Gechi Arts
Editor
Here’s How You Can Change Lives
Support the Sync or Swim Empowerment Foundation
While many programs are offered through paid workshops, conferences, and professional development opportunities, donations to the Sync or Swim Empowerment Foundation help expand access to free and low-cost programming for schools, youth organizations, and underserved communities.
The Sync or Swim Empowerment Foundation is a nonprofit organization dedicated to empowering independent creators through education, mentorship, and access to career opportunities in the entertainment industry.
Founded by the team behind The London Elixir Company, the Foundation helps aspiring artists, producers, songwriters, and creative entrepreneurs gain practical knowledge about the business of music, with a special focus on sync licensing, entrepreneurship, and career development.
Your tax-deductible donation helps us provide free and low-cost educational programming to schools, community organizations, conferences, and underserved communities nationwide.
Your Support Helps Fund:
🎬 Free screenings of the Sync or Swim film for students and community organizations
🧠 Music industry and career-development workshops
🎧 Educational resources focused on sync licensing, music business, and entrepreneurship
🎤 Guest speakers, mentorship opportunities, and industry panels
✈️ Travel, staffing, and program materials that allow us to expand our reach
Together, we are creating pathways for the next generation of creators to learn, grow, and build sustainable careers in the creative industries.
Contact Us
We Would Love To Hear From You!
To bring the Sync or Swim Experience to your school, event or organization, kindly reach out to us via email at:
Connect with us on
Instagram & YouTube:
