Sync or Swim

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Music Entrepreneurs!

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Sync Work

Watch The Feature Film

Watch The Short Film

Film Soundtrack

Sync or Swim Album

OUR MISSION

Our mission is to inspire, empower and elevate music creators by curating and delivering premium, informative experiences with a focus on reaching diverse communities, students, and academic institutions.

WE BELIEVE

Advocacy for the importance of music education and its positive impact on overall student development is crucial to promoting its inclusion and recognition within the educational system.

The Sync or Swim Experience

Name: Sync or Swim
Director: London Elixir
Cast: London Elixir

The Sync or Swim Experience sheds light on the pathways independent music creators can take to build successful careers in the industry. It specifically focuses on how they can monetize their music through sync licensing while providing inspiration and valuable insights into the world of music for TV, film, and ads. With a commitment to excellence, integrity, purpose, and passion, we strive to inspire, empower, and elevate! This is done through:

01 FILM SCREENINGS OF THE
SYNC OR SWIM
SHORT FILM & FEATURE FILM

02 PANEL DISCUSSIONS
WITH MUSIC AND SYNC INDUSTRY PROFESSIONALS

03 PERFORMANCES & WORKSHOPS LED BY ARTISTS WORKING IN THE SYNC INDUSTRY AND MORE!

Inspire. Empower. Elevate.

WHAT ATTENDEES SAY

@iamlyricrachae

I'd recommend London's Sync or Swim workshop to ANY artist/musician looking for other ways to make income in the music industry. She completely demystified the process of landing your first placement and I left feeling inspired and excited to get started in the sync world.

@iamleagrace

The Sync or Swim workshop was soo informative! Not only did London share a plethora of ways to get into the sync world, but also showed how to NOT get a placement and even how to squander the opportunity to get placed at all. Very grateful to have been in the room!

@labelsincmusic

It was amazing to learn about sync licensing in such a clear and straightforward way. London provides a clear path to success in a simple way. I am looking forward to using the tools provided to my advantage on my own sync journey,

Sync or Swim

(Short Film)

This short (25 minute) documentary follows rising music producer London Elixir on her journey into the world of sync licensing while sneaking behind the scenes of studio sessions for her Sync or Swim album.

Witness her dedication propel her from a starting point with no placements to establishing collaborations with esteemed entities such as HBO, Prime, ESPN, GotMilk, and others.

Sync or Swim:

Diving Deeper

(Feature Film)

"SYNC OR SWIM: Diving Deeper" chronicles the remarkable journey of London Elixir, offering an insider’s perspective on the complex world of music and sync licensing. This 70 minute-long film captures London’s evolution from having no placements to reaching over 10 billion views on TikTok and collaborating with major brands like Got Milk, Hulu, Disney+, ESPN, MTV, and CBS.

This feature-length documentary not only educates viewers on the lucrative opportunities within sync licensing but also serves as a powerful source of inspiration for aspiring musicians looking to transform their passion into a thriving career.

Who We Are

CoCo LMOJ

CoCo LMOJ is a dynamic group of four passionate creatives (Jazmin Brooks, Jamal James, Mattie Bethea and Ogechi Ofodu) who have come together to create a compelling documentary film about sync licensing, focusing on the inspiring journey of London Elixir. With diverse backgrounds in film production, music, and storytelling, each member brings a unique perspective and expertise to the project. Their shared vision is to highlight the intricacies of the music industry and the pivotal role sync licensing plays in an artist's career, while celebrating London Elixir's achievements and challenges. Through their collaborative effort, CoCo LMOJ aims to educate and inspire aspiring musicians.

London Elixir

Producer

Jamal James

Executive Producer

Mattie B

The Fly On The Wall

Cinematographer

Ogechi

Gechi Arts

Editor

Here’s How You Can Change Lives

Donate/Sponsor Today!

Your generous contribution helps bring the Sync or Swim Experience to schools, organizations, conferences, and communities nationwide!

The Sync or Swim Experience—fiscally sponsored by the nonprofit organization MAC (Making A Change)—is an educational and creative initiative that introduces participants to real-world music industry knowledge, with a focus on sync licensing (placing music in TV, film, and advertising).

Thanks to our partnership with MAC, your donation is tax-deductible and directly supports free programming for communities and institutions that need it most.